The Verde Valley is a diverse region in its geography, culture, and economy.  As one of two Arizona rivers that flow continuously, the Verde River is the region’s centerpiece. The valley is accentuated by the Mogollon Rim on the edge of the Colorado Plateau and the Mingus Mountains. Geologic history has created the unique convergence of rock formations with the famous red rocks as well as volcanic igneous rock. Between the plateaus, mountains, and river bottom is high desert land which is largely owned by the U.S. Department of Interior and managed as the Coconino and Prescott National Forests.

The Verde River attracted indigenous Native Americans who lived off the land through hunting and gathering, agriculture, and trade with other peoples throughout the southwest. The modern Verde Valley is home to the Yavapai Apache Nation  who seek to reestablish  their presence with land acquisition and by welcoming many  tribal members back to their homeland.  Modern settlement began over 100 years ago with  ranching and farming.  Hollywood discovered  the red rocks of Sedona and many early western films used the area as a backdrop. Once Sedona hit the big screen a bustling  tourism industry followed. Many tourists decided to return making the Verde Valley either their primary or secondary residence choosing to live in one of the Verde Valley’s communities, each with its unique character.